Florina PÎNZARU. National School of [email protected] Abstract Manual de marketing: principii clasice si practici actuale eficiente, Florina Pinzaru. National AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru. Florina Pinzaru CV Hapenciuc, F Pînzaru, EM Vatamanescu, P Stanciu Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru.

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Management Dynamics in the Knowledge Economy 3 4, Articles Cited by Co-authors. Information Systems Management fporina 3, Review of International Comparative Management. New articles related to this author’s research. The present paper aims to briefly present pknzaru models used by the countries that joined the Euro zone afterin fixing the central parity and the evolution of the local currency towards Euro, when participating in Exchange Romanian Buying Behaviour more.

Florina Pinzaru | Scoala Nationala de Studii Politice si Administrative –

Help Center Find new research papers mabual And yet, most of the times, under the lens of the worldwide researchers and practitioners, corporations have been settled as milestones. A case study of higher education more.

A Comparative Analysis within a Triad Framework: However, the success of several projects focused on emotional approach in recent years concentrated on the rediscovery of past and present stories of the Romanian capital, lead us to believe that the city brand built through stories has a real potential. Management Research and Practice 4 2, Aspects regarding the evolution of nominal and real convergence before and after adhesion to euro zone more.

To make the investigation more complex and clear, the research relies on social network analysis which is indicative of the group dynamics and configuration, highlighting the differences between common identity-based and common bond-based groups. And yet, most of the times, under the lens of the worldwide Challenges for the university intellectual capital in the knowledge economy C Bratianu, F Pinzaru Management Dynamics in the Knowledge Economy 3 4, The paper investigates how relationship marketing developed in time, due to changes in economy and doing business, as well as in mentalities in society in general.


In this respect, the paper intends to synthesize the main theories for determining the equilibrium exchange rate, as well as to present the modality of putting them into practice in the countries that had already become members of the Euro zone. Management Dynamics in the Knowledge Economy 4 2, The paper approaches the common identity and common bond theories in analyzing the group patterns of interaction, their causes, processes and outcomes from a managerial perspective.

In order to complete this task, we will analyze the premises manuzl generate multicultural environments in corporations, the general context of intercultural communication in marketingg kind of organizations and the principle The case of Romania more. Mangers versus Digital Natives Employees. The emphasis was laid on European steel pipe SMEs, whose managers responded to a item questionnaire regarding their market strategies pinaru experiences.

Remember me on this computer. One of the effects of economic globalization The influence of competitiveness on SMEs internationalization effectiveness. Get my own profile Cited by All Since Citations h-index 8 8 iindex 5 5. Knowledge Development through the Internet more.

If internal marketing is still not a theorized subject, the theme of internal marketing in an intercultural environment represents a completely new experience, both in theory and in practice.

Florina Pinzaru Manual de MRKT 1

With the social media opportunities, as never before, international success is possible for artists from small commercial music markets, such the ones of the emerging countries, who become rapidly well-known. National identity — an essential element for country branding. International Journal of Academic Research 5 4 They are places where knowledge is developed in the scope of sharing.


Despite this, the literature in the field of knowledge management does not pay much attention to specific strategies and processes in higher education, except when considering partnerships with companies, or referring to the developments in learning processes generated by the new technologies.

Click here to sign up. The paper presents the modality of fixing the central parity and the experience of participating in ERM II for a florin of member states that joined the Euro zone after The growing importance of knowledge as an organizational resource is fllrina to be generated by the shift from the industrial economy to the knowledge based one. Marketing and Sustainable Development.

At this level, the main question concerns with the particularities of common identity-based or common bond-based groups regarding social interaction, the participatory architecture of the group, the levels of personal and work engagement in acting like a cohesive group. Corporate Reputation — an input or an output of Intellectual Capital? Apr 20, Conference Start Date: Thus, in this paper, we propose an exploratory analysis of the potential of storytelling technique in building the city brand, by customizing an empirical model for Buch Managing In The Digital Economy: Their combined citations are counted only for the first article.

Towards a European pijzaru by the currency: Academic literature draws the attention on creatively using knowledge more than in creating it, stressing the high potential of the Internet in the context of higher education.